As much as it is a real issue affecting the nation I feel that some jobs are not just being easily discovered. Unemployment is one of the topical issues in Zimbabwe. That is how you must think when approaching business in this domain. Imagine setting up a vehicle rental and hire business without actually owning any vehicles. It is a great business idea in that it does not cost much. linking those with cargo needing transport and those with the transport. That is a business I believe wields vast potential i.e. I am yet to see people enterprising enough to commercialize the “malayitsha” business model and applying it to virtually any industry. Be that as it may so many people struggle to either own personal transport for carrying cargo or accessing transport they can hire. There is a lot of construction, farming, mining, and general business activity nowadays. Like I said earlier how you will streamline the linkage is up to your discretion. It can be a website, a Facebook page, or a WhatsApp group but the idea will be to create a meeting place for both suppliers and consumers. Think of that from a virtual standpoint – an online marketplace. These are easily accessible and middleman might not always be necessary because consumers can visit them in person. These are your typical produce markets (e.g. We already have physical marketplaces in Zimbabwe, lots of them. There is more however and this makes ways middlemen make money broad and diverse. Streamlining can be done in various ways but the common one is the middleman buying something from the source and in turn, reselling it to the consumer. Anyways, a middleman is an individual or an entity that streamlines the link between a producer, source or supplier and the consumer. After all, in some cases, it refers to entities, not individuals. What Is A Middleman?Įxcuse the somewhat gender insensitive term but it refers to both men and women. I am referring to a brokerage type of business ideas. That is where middlemen can come in to be the answer and make money in the process. There are always challenges that can be encountered in servicing those relationships. The supply and value chain of any business entails such relationships. Every industry is characterised by varying business relationships on various levels. This is one of those businesses that require one to be witty in coming up with a smart business with very little investment into physical infrastructure. government, consumer co-operatives, hospitals, educational institutions, military supplies and business houses etc.In this article, I want to discuss middlemen business ideas applicable locally. This method is usually adopted in case of large and institutional buyers, e.g. (V) Manufacturer to Wholesaler to Consumer: These selling agents sell goods on commission basis directly to wholesalers or large retailers. Most of the textile mills and big business houses in India have agents for the distribution of goods. Some manufacturers appoint sole selling agents for the delivery of goods to the wholesalers who in turn sell them to the retailers. This process involves long chain of distribution. (iv) Manufacturer to the Agent to Wholesaler to Retailer to Consumer: Wholesalers and retailers provide specialised and valuable services in the process of distribution of goods. The most important advantage of this method is that the manufacturer can concentrate on production activities and distribution of goods is transferred to wholesalers and retailers. This method is suitable in case of scattered and wider markets. ![]() This is the traditional and widely used channel of distribution. These are explained below: (A) Functional Middlemen or Mercantile Agents : There are two main categories of marketing intermediary’s viz., (A) Functional Middlemen or Mercantile Agents, and (B) Merchant Middlemen. These are also referred as ‘Functional Middlemen or Mercantile Agents.’ Types of Distribution Channels: The channels of distribution include various marketing intermediaries or middlemen like retailers and wholesalers, but it does not include banks, insurance companies, warehouses, transport agencies and railways etc., which render valuable marketing services but are not direct marketing intermediaries. “A channel of distribution may be defined as the vehicle for viewing marketing organisation in its external aspect and for bridging the physical and nonphysical gaps that exist in moving goods from producers to consumers through the exchanged process including the determination of price.” In the words of Cundiff and Still “A channel of distribution may be defined as a path traced in the direct or indirect transfer of the title to a product as it moves from producer to ultimate consumers or industrial users”.
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